2023云南怒江高考英語閱讀理解專項訓練

It is not only scientists , of course , who understand the psychology of spending habits , but also business-people . Stores , companies and advertisers use psychology to increase business: they consider people’s need for love , power , or influence , their basic values , their beliefs and opinions , and so on in their advertising and sales methods .

Psychologists often use a method called “behavior therapy” to help individuals solve their personality problems . In the same way , they can help people who feel that they have problems with

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money .

68.According to psychologists , a compulsive spender is one who spends large amounts of money A.and takes great pleasure from what he or she buys

B.in order to satisfy his or her basic needs in life

C.just to meet his or her strong psychological need

D.entirely with an irrational eagerness

69.According to the writer , compulsive bargain hunters are often in search of the lowest possible

prices .

A.because they want to save money to help their budgets

B.because they can openly boast of their victory over others in getting things for less money

C.and will not have money problems if they can keep to their budget

D.but they seldom admit they feel satisfied if they can’t get things for less money than others

70.The passage is mainly talking about A.the psychology of money-spending habits

B.the purchasing habits of compulsive spenders

C.a special psychology of bargain hunting

D.the use of the psychology of spending habits in business

71.From the passage we may safely conclude that compulsive spenders or compulsive bargain hunters

__________.

A.are really unreasonable B.need special treatment

C.can’t be cured D.can never get any help to solve their problems with money

E

The most noticeable trend among today’s media companies is vertical integration(融合), an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita own MCA Records and Universal Studios and manufactures broadcast production equipment.

To describe the financial status of today’s media is also to talk about acquisitions(獲得). The media are buying and selling each other in unprecedented(史無前例的) numbers and forming media groups to position themselves in the market place to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year, ABC and NBC.

Media acquisitions have increased sharply since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.

A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.

The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually removed the regulations from the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC got rid of the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.

The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and creative ideas could be limited.

72.Which of the following is true of the media?

A.They used to sell and buy each other in great numbers.

B.They are trading each other in great numbers today.

C.They used to be controlled by two networks ABC and NBC.

D.They have stopped the trend of acquisitions in the 1990s.

73.According to the passage, what makes acquisitions easier?

A.The changing technology employed by the media.

B.The media’s increasing profits in the marketplace.

C.The ever tougher regulations of the FCC on the media since 1980.

D.The availability of the media’s stocks on stock exchanges. 精品小說推薦： 昔日落魄少年被逐出家族，福禍相依得神秘老者相助，從此人生路上一片青雲！ 我行我瀟灑，彰顯我性格！ 彆罵小爺拽，媳婦多了用車載！ 妹紙一聲好歐巴，轉手就是摸摸大！ “不要嘛！” 完整內容請點擊辣手仙醫

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