Unit One: Company Operation an

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Unit One: Company Operation and Management 公司經營管理

1.7 Logistics物流

掌握相關單詞：

Logistics strategy 物流戰略

Logistics system 物流系統

Transport of goods 貨物運輸

Operational efficiency 經營效率

Procurement 采購、調配、調配

Cultural taboo 文化禁忌

Perspective 觀點、視點、觀點

Information systems 信息系統

Logistics network 物流網絡

Mini-presentation

物流戰略規劃主要解決四個問題：客戶服務目標(client service goals)、設施選址策略( logistics location strategy)、庫存決策策略( Inventory decision strategy)和運輸戰略(transport strategy)。在物流戰略規劃過程中，一個重要的問題是什么時候應該規劃網絡，什么時候應該重新規劃。如果目前沒有物流系統，顯然需要進行物流網絡規劃。如果物流系統已經存在，需要決定是修改現有網絡還是繼續運行舊網絡。在實際規劃之前，我們不能給出明確的答案，但我們可以提出網絡評估和審計的一般標準。這些準則包括五個核心方面：需求：需求(demand)、客戶服務(customer service)、產品特征(product features)、物流成本(logistics cost)和定價策略(pricing strategy)。

At its heart, logistics deals with satisfying the customer. Customer service is the most important output of an organization’s logistics system. Because next to product quality, customer service is another important factor why customers decide to do business with you. You have to know exactly the needs and expectations of your customers, so that you can design the logistics system necessary to deliver the required level of service.

物流的核心是讓客戶滿意。客戶服務是企業物流系統中最重要的內容。因為除了產品質量，客戶服務是客戶決定與您做生意的另一個重要因素。您必須準確地了解客戶的需求和期望，以便您可以設計物流系統來提供必要的服務要求水平。

Logistics is about managing the flow of materials and the flow of information. Decisions cannot be made without having appropriate information. And information is also important in tracking product flow through the logistics pipelines. So designing and implementing information systems to support the logistics network is critical.

物流是管理材料和信息的過程。沒有確切的信息，你就不能做出決定。此外，信息對于跟蹤物流產品的管道也非常重要。因此，設計和實施信息系統來支持物流網絡也非常重要。

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Discussion

(1)Cultural differences have impact on different areas of logistics. For example, people from different cultural backgrounds have different working styles, and in going global, you need to learn their ways of looking at things and their ways of interpreting business relationships.

文化差異影響了不同領域的物流。例如，來自不同文化背景的人有不同的工作方式。你需要學習他們如何看待事物，如何解釋商業關系.

(2)logistics system can’t clash with the culture of the target market and respect for the native culture is extremely important. So we also need to consider cultural taboos. For example, in countries like Japan and China, customers don’t like goods packed in four together, as “four” is regarded as an unlucky number.

不影響目標市場的文化和尊重當地文化對物流體系極其重要。因此，我們需要考慮文化禁忌。例如，在一些國家，如日本和中國，客戶不喜歡將四種商品打包成一個包裝。就像4被認為是一個不吉利的數字一樣。 精品小說推薦： 昔日落魄少年被逐出家族，福禍相依得神秘老者相助，從此人生路上一片青雲！ 我行我瀟灑，彰顯我性格！ 彆罵小爺拽，媳婦多了用車載！ 妹紙一聲好歐巴，轉手就是摸摸大！ “不要嘛！” 完整內容請點擊辣手仙醫

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