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language in advertisement

as everybody can see, advertisement has permeated almost every possible area of the world. besides the beautiful pictures and the famous movie or singing stars in the advertisement, language, by all means, is the most important sign vehicle of the verbal part of the advertisement. studying the language in advertisement can always reflect how it affects our modern life.

here is a real story that once happened in my math class. mr. yang, our math teacher, wanted to know whether we had understood the main purpose of solving the problem. so he asked us seriously: “our aim is?” in no time, almost everyone replied together: “no decayed teeth!” we burst out laughing then because it was well-known that “our aim is no decayed teeth!” we burst out laughing then because it was well-known that “our aim is no decayed teeth!” was the language in a toothpaste advertisement! it is just a joke, however it proves the language in advertisement really influences our daily life.

obviously, the advertisement aims to attract the customers’ attention and to promote sales. a successful advertisement must be apt at creating beautiful image by means of creative language expressions. in this case, there’s no doubt that this advertisement for the toothpaste has achieved this aim. and the possibility that we will buy this brand of toothpaste increases as we can easily remember the vivid language in the advertisement while standing in front of the goods shelves.

generally speaking, based on many novel methods, advertisement language has acquired distinctive features: conciseness, vividness and uniqueness. it does make our daily life more colorful and interesting. just as another advertisement goes: “the world is a much better place because of you!”

廣告語

正如大家所看到的，廣告幾乎已經滲透到世界的每一個角落。除了美麗的畫面和著名的歌手，語言當然是廣告表達意義中最重要的部分。研究廣告中的語言往往反映了它如何影響我們的現代生活。

這是一個曾經發生在我們數學課上的真實故事。我們的楊老師想知道我們是否明白做這個問題的主要目的，于是他嚴肅地問:“我們的目標是??”話音剛落，幾乎每個人都齊聲回答：“沒有蛀牙！“我們笑了，因為我們都知道“我們的目標是——沒有蛀牙！”“是牙膏廣告中的廣告語言！這只是一個笑話，但它證明了廣告語言確實影響了我們的日常生活。

顯然，廣告的目的是吸引顧客的注意力，從而提高銷量。一個成功的廣告必須通過創造性的口號更合適地構建一個完美的形象。從這個角度來看，上面的牙膏廣告無疑已經達到了這個目的。當我們站在貨架前時，購買這個品牌的牙膏的可能性會大大增加，因為我們很容易記住它生動的口號。

總之，使用許多新穎的方法，廣告語言只有它的特點：簡單、生動、獨特。它確實讓我們的生活更加豐富多彩和有趣，正如另一個口號所說：“世界因為你更美好！”

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Tags：廣告語   廣告   目的